Consumer Demand Is Shifting To Craft
CBRE Alignment
Bistro Concept
Consumers seek variety when it comes to their food and beverages, and they favor having a selection of brands to choose from. With our data-driven approach, we choose menu items that make sense for your customer base to help drive your top line. Tradecraft is dedicated to providing a high-quality culinary experience that goes beyond coffee and tea. Our thoughtfully crafted menu is designed for your partners and people, including a range of breakfast, lunch and snacks options for every taste – from wholesome and nutritious to indulgent treats.
Flexible Service Solution
- Flexible alternative to a cafe, requiring lower investment and adaptable to any facility layout
- Expandable menu of food and beverages, including hot and cold meals, bakery items, snacks and beverages – all with minimal labor demands
- Fully customizable to align with each CBRE client’s unique needs, preferences and space
Local & Retail Brands
The program will showcase a curated portfolio of hyperlocal, cause-driven coffee, tea and allied brands featured across draft, slow brew (pour-over) and grab-and-go offerings. These brands are positioned to grow into anchor partnerships, highlighted through retail displays, community events and local market initiatives that strengthen connections with guests and the surrounding community.
Requirements
- Has completed vetting process
- Available by the local distribution center
- Brand alignment
Product Scope
- Retail offerings
- Slow brew (pour-over) offerings
- Specialty or seasonal tea offerings
- Draft offerings
Coffee & Tea
Built for Every Touchpoint
Product Sourcing
Who We Are
Coffee and tea are more than beverages – they’re moments of connection, reflection and experience. We deliver transformative programs with the equipment, training, service and expertise needed to elevate every cup. With proven success across offices, cafes, hotels and restaurants, we bring CBRE clients the quality, innovation and reliability they expect and deserve.
Coffee Services
We partner with roasters who prioritize authenticity, transparency and sustainable sourcing. Our network of local and specialty brands allows us to tailor coffee solutions to each CBRE client’s unique culture and goals.
Specialty Tea
Our tea partners bring generations of expertise, sourcing the finest organic, seasonal leaves. From loose-leaf to sachets, we provide high-quality, responsibly sourced teas that deliver unmatched flavor and experience.
Equipment & Service
We recognize every CBRE client space is unique, which is why we partner with the industry’s leading coffee and tea manufacturers to deliver tailored, full-service solutions. From supporting existing equipment to introducing new programs and menus, we provide brewers, espresso machines, cold brew systems, filtration and smallwares that enhance both quality and the guest experience.
Training & Education
Our dedication to providing extraordinary coffee and tea is echoed in our commitment to continuous training and education. We are proud of our proprietary training curriculum, and we invite our customers to take advantage of all the tools we have to offer.
- Training: A comprehensive program and schedule will ensure a seamless transition to new practices, menus and programming.
- Rollout: Post-launch resources and curriculum will support ongoing staff development and product execution.
- Quality Control: Continuous check-ins with teams and program leads will maintain equipment performance and menu quality.
Marketing
Storytelling
Our team provides everything needed to tailor to your coffee space goals and complete it with storytelling marketing to engage your audience.
Partnering with Tradecraft Marketing allows you to access:
- On-demand printable assets
- Design setups
- Seasonal beverage program kits that include recipes and digital marketing
Guest Experience
Our award-winning coffee, beverage and bistro portfolio includes a variety of diverse suppliers. The right mix of these can help enhance your experience and keep everyone coming back for more.
We feel privileged to serve some of the best customers in the world while representing an award-winning coffee brand. Our beverage portfolio features a diverse group of trusted suppliers, each delivering exceptional quality to every cup and adding value to every environment. Complemented by a thoughtfully curated hot food offering, this combination creates a well-rounded, satisfying experience that drives engagement and keeps people coming back for more.
Quality & Standards
The Best Coffee Has to Offer
All coffees undergo Tradecraft’s Quality Control cupping using Specialty Coffee Association (SCA) standards and must achieve a score over 80 (most partners exceed 85). We prioritize light and medium roasts that highlight flavor, while dark roasts must still showcase character. Flavored coffees are rarely accepted. Roasts must be consistent, defect-free and include a balanced mix of blends and single origins.
Elevating Specialty Tea
All teas undergo Quality Control organoleptic assessment for flavor, aroma, body, color and freshness. Only certified organic or verifiably natural teas are accepted, with assortments including loose-leaf and full-leaf sachets dosed for proper serving size. Sachets must use safe, plant-based materials. Offerings should feature both single-origin and innovative blends, with flavored teas allowed only if organic or natural. Fair Trade or Direct Trade sourcing is strongly preferred.
Responsible Sourcing
From the Farm to Your Mug.
We require:
- Partners to provide documentation or insight into sourcing practices (Fair Trade, Direct Trade, Co-Op, Importer, etc.).
- Partners to provide any applicable coffee certifications (Organic, Fair Trade, Rainforest Alliance, Smithsonian Bird Friendly).
- Partners to confirm they are paying above commodity price.
- Partners to provide traceability down to the farm level, and confirms this information is available for every coffee purchased.
Hot Food
Tradecraft Bistro: Elevating the Experience
We believe every visit should tell a story – blending rustic charm with modern design, warm finishes and inviting atmospheres.
Our bistro goes beyond coffee, offering thoughtfully crafted menus for breakfast, lunch and snacks. From wholesome, nutritious options to indulgent treats, guests enjoy variety, quality and flexibility to fit their preferences.
Menus highlight global flavors and local ingredients, with dishes like artisanal sandwiches, seasonal bowls and signature favorites designed to satisfy diverse tastes.
Tradecraft Bistro is a destination where exceptional coffee meets inspired food, creating a complete and memorable dining experience.
Market
Create a Better Break Time Experience
Crafting the perfect break room experience isn’t a one-size-fits-all task. That’s why we offer a variety of customizable solutions. From full-size micromarkets to single cooler, controlled access units, we design solutions tailored to your needs. No matter the size or space of your break room, we have the tools to help you and your team snack with ease.
Technology
Intelligence Meets Intuition
Intuitivo
Intuitivo is building the AI infrastructure for millions of Autonomous Points of Purchase (A-POP) and creating a unique technological ecosystem that drives retail innovation.
Maxis is advanced technology designed to optimize market product offerings and reduce waste. Compass Digital and Canteen developed Maxis to achieve three main goals:
- Leverage data for product selection
- Provide dynamic product options for customers
- Increase same-store sales
Maxis analyzes sales data and uses AI to identify popular products in similar markets. The application then presents users with product merchandising recommendations. This exclusive technology gives Canteen a competitive edge. We can make smart merchandising moves designed to give customers what they want quickly and with minimal manual lift.
We believe this innovation can help position CBRE and your accounts as cutting-edge and provide a distinct market advantage.
